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It's Time to Sell Podcast: Strategies for 21st Century Selling

Sep 5, 2016

We are back!

On this episode we have Kaye Putnam.

Kaye is a psychology-driven brand strategist who’s best at building brands and customer experiences that are rich in personality and brand values, with 13 years of digital marketing experience under her belt.

For the month of September, I will be focusing on the mindset of entrepreneurship and how we can, as entrepreneurs with a sales focus, can use our mindset to push our agenda forward in a means whereby clients feel good about doing business with us, and we reap the rewards of a steady, consistent flow of new clients.

September is going to be all about mindset, and I’m going to end the month with a webinar and publish an e-book on the same topic.

Without further ado, here’s my fireside chat with Kaye Putnam.

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“I actually like working with clients that are a lot like myself”

“You need action to get to consistency."

“You have to start and you have to start small.”

How to close clients and get them to work with you

“My whole methodology has been to build something that attracts people to me so that I don’t have to chase them down.”

“So often the technology holds us back, but it doesn't have to.”


Show Notes

[01:07] My secret to getting things done: Follow your heart and run with your ideas

[05:22] You squared by Price Pritchett

[06:33] Kaye’s journey

[09:13] The ideal client

[10:15] How to stay consistent

[12:45] Planning everything out

[13:40] Be realistic

[14:10] Celebrating small wins

[15:55] Closing clients

[16:52]Tips on creating content

[17:31] Kaye’s assessment tool

[18:45] The perfect personality type for sales

[19:45] Keeping yourself at the top of your game

[21:25] Getting things done – low-tech style

[25:24] How to hack it when the going gets tough

[27:01] Kaye’s branding advice


Connect with Kaye through LinkedIn, Twitter @marketingkaye, Facebook and Instagram @kayeputnam

Check out her website at

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