Nov 6, 2016
Today I’m talking with Stephen Christopher. Stephen is the founder of Seequs Digital Marketing, a web marketing firm designed to help business owners achieve results they never thought possible.
Before starting Seequs, Stephen ran several award-winning businesses, one of which was a mortgage company from 2004-2008. With the crash of the mortgage industry in 2008, he learned what it was like to go from profitable to $100,000 in debt literally overnight.
We talked a lot about social media and online marketing in this episode, as well how Stephen stimulates action and create more sales and action for his business.
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“When we niched down, business started to flow to us much more than us having to go out and get it.” http://bit.ly/2eGq1Ax
[02:11] Stephen’s entrepreneurial journey
[03:51] $100,000 in debt in 72 hours
[04:28] Getting into digital marketing
[06:07] From Employee to Entrepreneur
[08:58] What drives you to sell?
[10:39] Creating a false sense of urgency
[13:40] From mortgage to marketing
[16:02] Getting referrals
[17:02] Building relationships with ideal clients
[18:38] Standing out from the competition
[19:35] Sales techniques
[21:00] How to take care of your clients/customers
[22:11] Personal branding and starting a podcast
[24:57] Repurposing your content
[27:38] Monetizing your content
[30:06] Preparing your audience for a sale
[31:21] Sequus Digital Marketing
[33:41] Find your niche
Connect with Stephen on LinkedIn
Check out https://www.seequs.com/
Check out Stephen’s podcast at http://bizrevolution.com/podcast/
Join Stephen’s Facebook group here https://www.facebook.com/groups/BizRevolution/