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It's Time to Sell Podcast: Strategies for 21st Century Selling

Feb 8, 2017

Today my special guest is Calvin Simpson. This is my second episode with Calvin; you can check out our first fireside chat together here.

As you’ve noticed in the past few episodes, the conversations I’m having are around growing your personal brand as a means to attract clients to your business. In my personal journey, one of the ways I’ve done that by publishing a book about my story.

In this episode we are going to talk about self-publishing, and if you want some inspiration to help you share your story - stick around.

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Show notes

[02:24] Helping others tell their stories

[07:39] The process of writing your story

[09:10] Reasons you should write a book

[10:43] How to overcome the limiting belief saying, “I cannot write.”

[11:15] Hiring a writing coach

[12:22] Finding a support team

[12:58] Message first, grammar and punctuation last.

[15:11] How to flesh out your book

[17:29] Selling your book

[19:00] “I’m not an expert - why should I share my story?”

[22:00] Vulnerability and building a platform

Understand who you want to be talking to

[28:25] Calvin’s program



Check out Calvin’s program at

Visit Calvin’s website at

Connect with Calvin on Twitter and LinkedIn

Life Through The Eyes of a Smile by Calvin Simpson