Feb 8, 2017
Today my special guest is Calvin Simpson. This is my second episode with Calvin; you can check out our first fireside chat together here.
As you’ve noticed in the past few episodes, the conversations I’m having are around growing your personal brand as a means to attract clients to your business. In my personal journey, one of the ways I’ve done that by publishing a book about my story.
In this episode we are going to talk about self-publishing, and if you want some inspiration to help you share your story - stick around.
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[02:24] Helping others tell their stories
[07:39] The process of writing your story
[09:10] Reasons you should write a book
[10:43] How to overcome the limiting belief saying, “I cannot write.”
[11:15] Hiring a writing coach
[12:22] Finding a support team
[12:58] Message first, grammar and punctuation last.
[15:11] How to flesh out your book
[17:29] Selling your book
[19:00] “I’m not an expert - why should I share my story?”
[22:00] Vulnerability and building a platform
Understand who you want to be talking to
[28:25] Calvin’s program
Check out Calvin’s program at http://happful.com/
Visit Calvin’s website at http://www.calvinsimpson.com/
Life Through The Eyes of a Smile by Calvin Simpson