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It's Time to Sell Podcast: Strategies for 21st Century Selling

Mar 1, 2017

Today my special guest is Paul Roy. Paul is the Vice President of Sales for Answer 365 and he’s also doing his own personal branding initiatives through coaching and his book.

I love Paul’s message of sales and the authenticity side of sales, trust-based selling, and as you’ll probably hear on the podcast, if you’ve heard my story and listen to a lot of things that I talk about, you’ll see a huge resemblance between what I help and teach my clients to do and what Paul does as well.

I hope you get great value from this podcast and share it with your friends! Here’s my fireside chat with Paul Roy.


Click to Tweet Why should they buy from you? Who’s your market? What’s your message? #basics #entrepreneur #sales If you aren’t #authentic in your approach and how you deal with things, that's something a prospect can sniff out Credibility comes first; Trust comes second. #ItsTimeToSell #Entrepreneur #business


Show notes

[03:24] Paul’s background and how he got into sales

[09:25] Should entrepreneurs dedicate time to learning the sales process?

[10:50] The thing that holds back entrepreneurs when it comes to sales

[14:20] The right (and wrong) approach to sales

[16:55] How do you stay away from being scripted in your approach?

[18:20] Parking lot sales management

[19:03] Price is never an issue

[20:25] CTAs and false sense of urgency

[21:40] Authenticity, Credibility and Trust

[22:45] Earning trust

[26:55] Introverts, extroverts and ambiverts

[28:07] Creating Connections

[34:00] Paul’s personal brand

[39:00] Coaching

[43:11] Where to find Paul



Connect with Paul on Twitter and LinkedIn

Visit Paul’s website at

It Happened On Purpose: Value Yourself Without Being Full of Yourself by Paul Roy

Answer 365

The Science of Getting Rich: How to make money and get the life you want by Wallace D. Wattles