May 31, 2015
Educating your clients before you even talk with them can be accomplished by a good website. They get comfortable with you and the blog posts you create can be therapeutic for you as well. Shed the traditional salesperson skin to become a trusted advisor. One of the most difficult things for a new entrepreneur is pricing, what are your services worth? Everyone wants to start at the top but you need to have a good track record in order to work with them.
Key Takeaways:
[2:38] To do marketing you have to do sales
[4:44] Fear of calling a client
[6:12] Sales in a non-profit
[10:12] Moving past the traditional sales image
[13:22] Pricing can be the hardest thing
[14:08] High Quality Clients
[15:50] Make your value clear
[18:10] There are nicer things to say then ‘non-negotiable”
[18:56] 3 ways Lisa generates leads
[21:30] The greatest sales tool ever - Guided visualization
[25:40] The best salespeople have no agenda
[27:12] The book that opened up Lisa’s business model
[29:14] Inspired by walking in nature
[32:00] How to reach Lisa
[33:41] Conditioning yourself to write
Mentions:
To Sell is Human - Dan Pink
It’s Time to Sell - Chris Spurvey
Multiple Streams of Income - Robert Allen
Rich Dad, Poor Dad - Robert Kiyosaki
Stand Out - Dorie Clark