May 31, 2015
Why would people buy from you when they can go to Amazon to get it? Unless you are selling something wicked amazing you’d better be selling the relationship. Chris takes us from his first gig as a used car salesman to skyping with billionaire Richard Branson.
Key Takeaways:
[2:31] Bulletproofing your infant’s room
[4:05] My Grandfather sold through relationships
[6:33] We are trained early to push product versus delivering value
[9:02] The intersections of sales and marketing
[10:19] The model of want, vision, need
[12:39] Buying has changed dramatically
[15:50] How do I supply what people need?
[16:57] Business Stripped Bare is Chris’s favorite
[17:33] How Kim Kardashian changed my life
[19:51] Slack is what will replace e-mail
[21:18] Sign up for the newsletter to converse with Chris
Mentions:
Business Stripped Bare - Richard Branson
Why the Bad Boy of Business wants you to Be Good - Chris Brogan