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It's Time to Sell Podcast: Strategies for 21st Century Selling

Oct 17, 2016

On this episode we have Joel Sweeney. Joel a professional speaker, trainer, coach and author of The Speaker’s Tool Box – Perfecting the Craft of Speaking. It’s a very easy read, full of tactical advice on perfecting the craft of speaking, so I invite you to check that out.

Joel is a phenomenal expert in the area of communication.

As an entrepreneur, speaking is an important tool in the toolbox of being successful and getting the word out there about your product or service.

This is a very focused episode where we talked about ways to perfect the craft of speaking and how you, as an entrepreneur or business professional, can use it to grow your business.


Click to Tweet

If you have some anxiety about speaking, rest assured, you are not alone. @sweeneyjoel

If your audience becomes disengaged, eye contact can pull them back in #ItsTimeToSell

The more attention you place to it, the better you get at it. @sweeneyjoel

Posture is important – what’s the perception you’re trying to create? @sweeneyjoel


Show notes

[03:35] Getting over the anxiety of speaking

[05:58] Public speaking as a craft

[08:30] Speaking the same message to different audiences

[09:33] Causes of anxiety

[10:06] 5 Key Elements

[10:40] Balanced eye contact

[12:05] Listening with your eyes

[13:51] Paying attention to your audience will help you deliver your message better

[14:28] Vocal variety

[18:20] Facial expressions

[19:38] Gestures and body language

[23:50] The “real” problem

[24:58] Creating the perception of confidence

[26:47] Joel’s “Why”

[31:30] The all-powerful Pause



Check out Joel’s website at

The Speaker’s Tool Box – Perfecting the Craft of Speaking by Joel Sweeney

Connect with Joel on LinkedIn, Facebook and Twitter @sweeneyjoel