Jun 6, 2016
Today I really excited to be interviewing John White.
John is a marketing executive specializing in both organizational and personal branding utilizing social media to develop a compelling online presence, enhancing reputations and driving ever higher levels of social engagement. He is also a nationally recognized blogger contributing to LinkedIn Pulse, Dice Insights, The Good Men Project, Babble.com, (Disney affiliate) and more.
He is the ambassador for a new social platform called beBee. You’ve probably heard me reference beBee a few times on past episodes; it’s an up and coming platform that I’m really excited about.
So without further ado, here’s John White. Enjoy.
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Content syndication is really the key. @juanblanco76
Use Linkedin as a prospecting tool and not just something to use when you need a job.
How do I leverage my personal interest and turn it into a business interest?
When you know what you’re doing, people come to you. People will want to work with you
[05:07] John’s rich sales background
[09:39] Sales is an enjoyable career
[10:15] Transitioning into something different
[11:22] Social selling – leveraging LinkedIn
[13:10] How one blog post changed John’s career
[22:00] LinkedIn changes and how it affects the independent writer
[26:07] How John became beBee’s brand ambassador
[31:13] The vision for beBee
[36:09] Content syndication is the key
Check out John’s website https://socialmarketingsolutionsllc.net/
Platform: Get Noticed in a Noisy World by Michael Hyatt