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It's Time to Sell Podcast: Strategies for 21st Century Selling

May 23, 2018

When your business isn’t where you want it to be, it’s very easy to exchange your email for the “10x Your Business Blueprint” or “6 Steps to 6 Figures Video Series” because you think that the key to escaping business plateau is in the next free program.

There’s a ton of FREE information on the internet, and some of them are useful. But have you ever stopped to think that maybe what you need isn’t more information?

Today on the podcast we have Mindset Coach and Business Advisor, Jennifer Trask. Jennifer helps coaches and healers build profitable, sustainable and fun businesses since late 2012. She runs a full-time coaching business, helping coaches from around the world build their businesses to fit their lifestyles and dreams.

In this episode, we talk about the importance of being ready for business growth, how to build your self-worth, what to look for in a coach and starting where you are.

Click on the play button below to listen to this lighthearted and wisdom-filled episode!

“If there’s something that’s not in your business yet, it’s because you’re not ready for it.”

“Over the years, I started creating programs – I have six products now, and I just let it all unfold at a pace that felt good for me.
In the beginning, I was like, “I’m going to make one million dollars in my first year!” and what I’ve really learned is the journey to becoming someone who can bring in seven and eight figures is a process.

There is so much to learn. What I learned partly kicking and screaming was that I decided I wanted to just let the business evolve at a pace that felt good for me so that I could enjoy my life as well as grow the business, and do it on my terms.

It’s very easy to get tempted into all the messaging that is in the industry, especially if you’re trying to grow from an online marketing perspective, to trying to have these six-figure launches and this and that.

One of the things that I’ve learned is if there’s something that’s not in your business yet, it’s because you’re not ready for it. And so your job is to be ready, and then when you’re ready, the opportunity will present itself, and it will flourish, and it will be much easier than trying to do something before you’re really ready for it.”

“Owning a business has been the best developer of self – of me, of almost anything I’ve been through – because it just forces you to look at yourself from so many angles.”


Hire someone you connect with

Business is just like dating. If you have 10 potential coaches in front of you, choosing the “right” person for you depends on where you’re at in your business, and what you need.

Sometimes you don’t even know what you need, so you should go interview different people who you think can help you and find out how they can help you and how they see the problem.

“If you’ve got 10 suitors in front of you, and on paper they’re all perfect for you, but you go on one date with each person, you’re going to be lucky if you have a connection with even one.

I think there are a lot of great coaches out there, but the key is you have to find the person you connect with.”


There’s nothing wrong with being new

“When I was new, what I would tell people is, “These are the concepts. Let me explain to you how it can work.” And I would say to them, “I’m working on getting case studies and I’m priced that way. Do you want to be one?”

I never embellished where I was, I always embraced where I was, and that’s perfect because there are people who only have the budget for someone who’s newer. And that’s fine. Start where you are.”


Connect with Jennifer on Facebook and LinkedIn