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It's Time to Sell Podcast: Strategies for 21st Century Selling

Jun 7, 2018

Today we are going to talk about writing and emotional intelligence: two things that we can master through consistency, and with a lot of practice.

Our guest for today is Justin Bariso, Author at EQ Applied, Management Thinker and Doer, and Inc and Time Contributor. He is passionate about the topic of Emotional Intelligence and writes about how it works in the real world, and how to make emotions work for you instead of against you.

In this episode, we talk about Justin’s book, and how becoming a better writer can benefit your business, your brand, and your personal life.

Click on the play button below to listen to this episode!

Start Writing Today

Everybody has expertise in something. We all have our personal experiences. So write about what you’ve learned, even if it’s just the uniqueness of the story you have to tell. If you can articulate that story, it’s going to reach people.

“I recommend writing to anyone, even if you don’t necessarily feel like you’re a great writer. None of us feel that way in the beginning.

Even if you are talented at it…you’re still going to make all kinds of mistakes in the beginning. That’s how you get better.

It’s not just about writing to get better; writing does so much for clarifying your thinking. It helps you to be able to really see your own goals and visions and to be able to articulate those so much better. “

What Makes You a Better Writer

The answer is: consistency.

I just barely passed university English, so I’m no writer. But because I decided to jump into this journey and just start writing, I’d say I’ve improved as a writer even without the intent of improving as a writer.

I’ve actually leveled up in my ability to communicate with intent and purpose from a business perspective.

In my consulting engagements, I help some of my local clients build out their sales culture for them.

In some cases, I'm working with the CEO who’s going into meetings and taking notes, and then they have to follow up with an email. I’m actually doing a little bit of reviewing their emails and within 30 seconds I can change up their formatting, change a few words, and I would argue that I’m able to make that email at least 80-90% more impactful. And all of this is a result of this writing journey that I went through.

Emotional Intelligence

“What I haven’t seen a lot of people write about over the years with Emotional Intelligence is the ability for it to go bad.

What I mean by that is you see right now, there’s a lot of people using emotions in a way to manipulate others; we’ve seen it in the course of fake news, where news that is not really accurate, spreads. A few people are spreading it on purpose to try to get those seeds sown, and the next thing you know, it just organically grows like wildfire.

That’s one of the things that this book gets into that not a lot of people have written about before.

Many people have spoken about emotional intelligence like it’s the end-all solution to a lot of problems. It is a solution to many problems, but the thing is, it’s a tool that you can use. Someone can use their intelligence to do lots of good and become a lifesaver, like a life-saving surgeon, or do lots of harm and be a master criminal.

It’s the same thing with emotional intelligence. You can use the ability to reach others at an emotional level to do really good things, or you can use it to spread deceit, anger and fear.

One of the things that we get into the book is how to protect yourself from that, and how to be able to see through how others are trying to manipulate you.”



Connect with Justin on LinkedIn and Twitter

Get the Book: EQ, APPLIED: The Real-World Guide to Emotional Intelligence