Jun 27, 2016
In this fireside chat I interview a great gentleman from Toronto, Canada, a guy who I met about a year ago through LinkedIn – his name is Jim Murray. Jim is a freelance creative guy who does a ton of work in the writing space.
Jim works with Small to Medium Sized Enterprises to create strong strategic focus, brand identity and communications programs that make them look as professional as they can in a highly competitive world.
There’s a lot of golden nuggets in this episode, so I hope you enjoy it.
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“Tell me about your business and I’ll tell you what you need to do.” @jimbobmur on #ItsTimeToSell
“There’s only one job on the planet – it’s selling.”
“80% of the time, it’s just the hardworking stuff that sells.”
“I write about stuff that I know.” #ContentMarketing
“When you know that you’re writing something that means something to you – that’s all that really
“People have more on their minds than reading their content
[04:45] Jim’s background
[08:36] Publishing on LinkedIn
[22:14] The only job on the planet
[27:33] Sales tactics
[29:20] The psychology of human beings
[36:30] Jim’s sales process
[38:55] Hiring freelancers vs agencies
[41:00] Content marketing
[44:42] What to write about
[46:12] Writing to educate others
[56:50] Digital Marketing
[58:50] Merchandise your story
Download Jim Murray’s free e-book, Small Business Communications For The Real World