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It's Time to Sell Podcast: Strategies for 21st Century Selling

May 2, 2018

Today my special guest is Moran Pober. Moran is an Israeli businessman and investor. He is the Founder of ABD Assets, a leading international investment group. He has also carried out extensive consulting assignments with many companies, and he’s now on the hunt for acquisitions of companies he can help turnaround, merge or help grow towards exit/IPO.

Moran brings a whole new element of business to the show. He is all about leveraging your time, getting out there and investing in other businesses.

In this episode, we talk about his journey from a day-to-day business manager to investor, his approach to sales, vision for the future and a lot more.

Click on that play button below to listen to the rest of the episode.


“I don’t like to be the day-to-day manager of businesses.”

I remember running my own business day-to-day and thinking, “I don’t want to do this.” I made a lot of money but I realized I don’t care how much money I’m making from my business – I just don’t enjoy my day-to-day.

I remember looking at a TV show like Shark Tank and just thinking, “Hey, that’s exactly what I want to do. I want to be the main shareholder, I want to share my advice and knowledge, but I don’t want to deal with the day-to-day tasks. I want to call the big shots, the over all strategy of the business.”

Moran’s advice for solopreneurs

Most people just focus on one business – it has become their whole life. But the truth is, you’ll never know when your business is going to go up or down. If you’re in the business for 10, 20 years, something is bound to happen that will be out of your control.

So Moran’s advice is instead of investing the money you’ve made back into your business, go invest it somewhere else. As one of his mentors always said, “You only build wealth by having equity in multiple transactions.”

Approach to sales

Something that I’ve learned over the years is that the best way to get a deal going or to close a sale is just by figuring out the other side, making sure you understand what their needs are, what their problems are, and finding a way to give them good answers to those problems and challenges.

The only way to get a deal going is to have a win-win scenario.”


Connect with Moran on LinkedIn, Facebook and Twitter