Feb 14, 2018
It's Time to Sell is back.
Last August, I announced that I will be wrapping up the show to give way to Entrepreneur's Sales School, which was a daily podcast. 50 odd episodes later, I found myself getting burned out and realized that doing one show/day just wasn't sustainable.
I decided to take some time off social media (except LinkedIn) and think about where I really wanted to go. After a few brainstorming sessions, I arrived at the conclusion that I really love the connections I've made through this podcast, and I want to continue doing the show.
So here we are. Everything looks different, but it's still the same interview-style show where we can get to know and learn from successful entrepreneurs and sales professionals.
For today's episode, our guest is Petra Foster. Now for some of you who do not know her, she's a client enrollment strategist. She works with service-based business owners, coaches and consultants and help them sell their premium packaged services (think >$3000) in six weeks or less.
Her mission is to:
"...show you that enrolling premium clients is not just possible for you... It is VERY achievable, regardless of where you are right now, how low your rates are, and how long you've been earning less than you desire."
Now that sounds like a great pitch.
Click the play button to hear the rest of the episode. Don't forget to subscribe!
"I started my business out of necessity"
Four years ago, Petra's husband – a long-distance driver – came home and said to her, "Petra, I fell asleep at the wheel." And that happened more than once. At that point, they decided that they had to be in control of their own income and started a T-shirt printing business.
Her husband created the designs, while she went out to sell them every single day. On the 13th of July 2013, they sold their first two t-shirts for $56 and on that Friday, she decided to leave her job and become a full-time entrepreneur.
"Can you teach me how to do it?"
Eventually, people started to ask her how to do what she's doing. That's when she transitioned into business and sales coaching in 2014.
She got her first clients at networking events and made $13,000 within six weeks of starting her brand new consulting business.
"You don't need funnels, you don't need Facebook ads, you don't need any kind of email list..."
...if you're not making enough money. Petra says that if you're making enough money, then go ahead and do these things.
There are so many mentors who are already millionaires and are doing well, and they're teaching everyone else to do what they are doing RIGHT NOW: create courses, spend $1000/day on Facebook ads, etc. But Petra knows that her target audience are making less than $5000/month and all they want to do is know how to get somebody on the phone.
What made Petra successful is her controversy in terms of sharing with people that what they're being taught by these millionaire gurus are not what they did when they first started out.