Mar 14, 2018
For the last thirty years, Ron Carucci has spent his life in the passionate pursuit of helping organizations and their leaders strengthen their path to the aspirations they desire. He has worked all over the world in more than 30 countries, with heads of state, heads of corporations, and heads of small churches and community organizations.
Ron is a seasoned consultant who works with CEOs and senior executives of organizations ranging from Fortune 50s to start-ups in pursuit of transformational change.
He specializes in the areas of strategy formulation, global organization design and enterprise governance, organizational change, executive leadership development and enterprise talent strategy.
Today on the podcast he shares with us his journey as an entrepreneur, how strategy also applies to small businesses, common mistakes entrepreneurs make (like confusing growth with scale), and a lot more.
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The passionate pursuit of helping organizations and their leaders
Ron has been fascinated by how human endeavor is organized since he was a kid. If there was a stickball game to be organized, if there was a fundraiser to be organized, if there was some event that had to be brought together, that's where he thrived.
Humans coming together to do something they couldn't do alone has always been a natural fascination for him.
Video helps maintain the human element in digital marketing
The minute your digital footprint dehumanizes the work, then you're just blending into the screen. You've got to find a way to keep your presence and personality at the forefront to draw the right clients/customers to you.
If it's not the uniqueness of you or the unique passion for who it is you're aiming at that leads that messaging and that experience, then it doesn't matter.
Video can help with that.
Know who you are
The biggest detriment to that Ron sees small businesses go through is that they don't even know who they are. When these businesses are asked why a customer would choose them over their competition, they respond with the business plan, or the mission statement, or the values - all these counterfeits that feel so good to create, or put up on a wall or a mug or screensaver...
...but he doesn't get their identity.
If you're a small business, think about the fundamental capabilities that differentiate you from your competitors, the things that would cause the people you want to serve to choose you over somebody else in your line of work.
Connect with Ron on LinkedIn
Start with Why - Simon Sinek