Jun 13, 2016
Today on the It’s Time to Sell Podcast we have Cheryl Snapp Conner, founder and CEO of SnappConner PR and creator of Content University (TM). She is a popular speaker, author and national columnist on business communication and PR.
In this episode, we dive into content marketing, thought leadership and why these types of activities are important for entrepreneurs and salespeople today.
I hope you get some great insights in this episode.
Click to Tweet
I thought, “I can do hard things,” and it was worth attempting. http://bit.ly/1UGp8aA
The best salespeople of the future are also going to be good marketers. http://bit.ly/1UGp8aA
Every kind of great selling – it focuses on adding value and serving others first, and your self-interest second. http://bit.ly/1UGp8aA
If you’re not comfortable writing, start with video. #ContentMarketing tip http://bit.ly/1UGp8aA
If you’re not going to create your brand online, somebody else will do it for you. http://bit.ly/1UGp8aA
Show notes
[02:55] Cheryl’s background in PR
[04:28] Taking the jump to entrepreneurship
[07:01] Your reputation precedes you
[08:07] Get serious on personal branding
[09:03] Cheryl talks about Content University
[11:07] Hiring salespeople
[11:35] Catching the vision
[12:05] Good salespeople are adaptable
[12:45] Every entrepreneur should produce content
[13:40] Developing relationships and collaboration
[14:52] Creating content by accident
[15:58] How to find ideas to write about
[18:10] Developing relationships in the comments section
[21:49] Authenticity
Mentions
Connect with Cheryl on Twitter, @CherylSnapp and LinkedIn
Beyond PR: Communicate Like A Champ In The Digital Age by Cheryl Snapp Conner
Stand Out by Dorie Clark
Check out Ann Handley at http://www.annhandley.com/