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It's Time to Sell Podcast: Strategies for 21st Century Selling

Jun 13, 2016

Today on the It’s Time to Sell Podcast we have Cheryl Snapp Conner, founder and CEO of SnappConner PR and creator of Content University (TM). She is a popular speaker, author and national columnist on business communication and PR.

In this episode, we dive into content marketing, thought leadership and why these types of activities are important for entrepreneurs and salespeople today.

I hope you get some great insights in this episode.


Click to Tweet

I thought, “I can do hard things,” and it was worth attempting.

The best salespeople of the future are also going to be good marketers.

Every kind of great selling – it focuses on adding value and serving others first, and your self-interest second.

If you’re not comfortable writing, start with video. #ContentMarketing tip

If you’re not going to create your brand online, somebody else will do it for you.


Show notes

[02:55] Cheryl’s background in PR

[04:28] Taking the jump to entrepreneurship

[07:01] Your reputation precedes you

[08:07] Get serious on personal branding

[09:03] Cheryl talks about Content University

[11:07] Hiring salespeople

[11:35] Catching the vision

[12:05] Good salespeople are adaptable

[12:45] Every entrepreneur should produce content

[13:40] Developing relationships and collaboration

[14:52] Creating content by accident

[15:58] How to find ideas to write about

[18:10] Developing relationships in the comments section

[21:49] Authenticity


Connect with Cheryl on Twitter, @CherylSnapp and LinkedIn

Beyond PR: Communicate Like A Champ In The Digital Age by Cheryl Snapp Conner

Stand Out by Dorie Clark

Check out Ann Handley at