May 23, 2016
I’m really excited today to bring a phenomenal guest, a lady by the name of Sarah Elkins.
Sarah’s area of expertise is in storytelling, and I’m a real believer in the fact that storytelling is a huge asset that we have as sales professionals and entrepreneurs to go out there and make our business happen.
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“If you’re not asking the right questions, you’re not gonna get the right story.”
“Depending on your audience, they want to hear that you’re human and they want to hear how you overcame something.”
“If people can tell their story better, their lives will improve.”
Show notes:
[02:50] Sarah’s story.
[07:24] Find something to connect about
[08:50] Zone in to your strengths
[10:05] Why storytelling is important
[11:00] Different stories you can tell
[14:30] Reframing stories
[17:40] Learning from experience
[18:20] The importance of body language
[19:20] There is no such thing as coincidence
[24:03] Stories that you should have in your arsenal
[25:06] For entrepreneurs and salespeople: Come up with a story about one of the first times you sold something.
[28:36] You cannot separate your personal and professional lives
[29:04] Telling vulnerable stories will make you relatable
[33:20] Put stories together with the audience in mind
Mentions:
Amy Cuddy’s TED Talk on Body Language
The Tipping Point by Malcolm Gladwell
Check out http://elkinsconsulting.com/
Follow Sarah on Twitter @SarahElkins or connect with her on LinkedIn