Apr 25, 2018
Many people think that branding is all about the logo. Although the logo is a central component of your brand, it is not the only thing that makes a brand.
Today on the podcast I chat with Marianne Hartley, Creative Director and Founder at Hartley & Soul Ltd, a branding design company. They create irresistable brands that reveal the life force of your business.
With over 20 years experience in corporate branding and design, Marianne has worked for The Queens Diamond Jubilee Pageant, Intercontinental Hotels, Bacardi, Toyota, Luxury brands, start-ups and visionary entrepreneurs.
In this episode, we talk about healing design, the elements that make up a brand, tips how to find your brand and the shift in her mindset when it comes to sales.
If you’re an entrepreneur who wants to learn more about branding, I welcome you to click on that play button to tune in.
Marianne set up Hartley & Soul five years ago now to bring two of her passions together – healing and design.
“I’ve had a passion for design for over 20 years and I’ve been working in branding for that amount of time. At the same time, I’ve had a raw interest and passion for the mind, body, spirit aspect and how what we surround ourselves with impacts how we feel and also how we are and how well we work in our business.
When we are looking at something beautiful, whether it’s art in nature, or our favorite painting, or the smile of a baby, we feel really instantly much more at ease and reconnected to ourselves.
This is such a powerful and beautiful energy that exist in the brands that I design, at the core of their beings. When their customers and employees connect with their brand, they have this instant connection with their values, what they stand for, and why they do what they do in their business.”
Marianne shares that a brand is made up of many elements. Your logo is very much at the heart of your brand, but the colors that you use, the fonts, the images, the words that you use, are all part of your brand.
When all these elements work together in a congruent way, you get across a very powerful message that your audience can connect with and either associate with or not.
It’s actually when your brand is used in a consistent way that you attract the right people to you. You attract the right people to work with and the right people that want to be a part of your tribe.
For a long time, sales was something that I didn’t want to be associated with. I love working with people, but I don’t want to sell.
One lady helped me completely change and transform my mindset around selling. Her whole approach is that selling is simply offering solutions to a problem, and you never try to push or force anything on to anybody else, which is what I felt in the past. I didn’t want to impose anything; I just didn’t like being sold to, so I didn’t want to sell.
But now, I see it now as a much more positive thing.